POWER OF TOUCH - TACTILE EXPERIENCE DESIGN

Packaging is made to be handled and touched by consumers, so it makes good business sense to consider how it actually feels to consumers. In fact, designing the tactile message is essential if you want true consumer engagement.   If you can design your packaging to convey a particular message, you can harness the power of touch!

Faraday, working closely with the University of Leeds, has developed a measurement tool with our unique artificial finger that can precisely characterise the surface properties at the pack/finger interface.  By providing a way to link brand values to a technical surface specification, the Power of Touch can find the best surface for a product or pack to differentiate it from the competition.

Faraday’s Tactile Experience enables both suppliers and brand owners to accurately specify a surface treatment for products and packaging that will deliver increased brand value, enhance the feel appeal of your product and increase consumer engagement.. 
To discuss how the Power of Touch can increase the emotional tactile appeal of your products, please call Faraday on +44 (0)113 8123309 or email cathy.barnes@faradayknowledge.com