The problem
Food wastage has been and remains a critical issue within the food supply chain. Our client approached us to help them identify new market opportunities.
Exploring where they could introduce novel material advancements to reduce food wastage.
Where we found the answer
A research plan was drawn up to investigate potential customer interest and new product applications.
The programme consisted structured questionnaires and one-to-one interviews with participants from key sectors within the food industry.
What we presented
The findings and analysis of the results were presented to our client in a detailed research report. Final conclusions and recommendations for further studies in the area of food wastage were also included.
How it helped
Our client was presented with a clear understanding of the key market opportunities. The outcomes allowed them to develop a strategy for new business and develop new products to help reduce food wastage.